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Ryan Lombardi
Ninja Outdoors
To support Ninja’s entry into the cooler category, "It's Better Outside with Ninja" campaign showcased the cooler line alongside existing outdoor grills, ovens, portable blenders, and drinkware. The initiative established Ninja Outdoors—a distinct sub-brand expanding Ninja's reach beyond the kitchen.
Broadcast TV Spot
Production Company: JMills Entertainment
Lifestyle Look & Feel
Photography: Nate Christianson
Example Creative & Retail Pages
Outdoor Family assets were created, select individual products received campaign specific paid social.
Every product in every different category had their own designated retail pages and enhanced content for DTC.
CD Ryan Lombardi (Art) | CD Jad Jichi (Copy) | ACD Laura Sausa | SD Denisse Joniaux
Ninja Outdoors Tailgate Tour Activation
A Traveling Food truck visited several American League College Football Stadiums for fans to "Level up your tailgate". Product giveaways and food samplings prepared with the Ninja Outdoor Products were incentives at the tailgate booth. Tour Logo, Truck Wrap, Tailgate Booth, Stadium Screens, Radio, Email, Social & Display graphics were created.
(IG Captures from Ole Miss event)
(Truck wrap & Sign graphics)
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(Example digital deliverables)
CD Ryan Lombardi | CW Shaoli Yusaf
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