Ninja Foodi

Sparking a viral movement, Ninja Foodi transformed overnight from a single breakout product into a major sub-brand, and sub-category. We created a distinct, scalable brand framework that elevated the visual identity while preserving the approachable feel that built the community.

Masterbrand Spot

Masterbrand Spot Produced by: Agency P3 Maine

Image Style Guide

With such a broad spectrum of products we needed a few visual strategies to work together and across the board with scalability: Clean and sophisticated product renderings, 3rd person POV candid lifestyle with food output at the focus, overhead plated food shots using consistent visual layouts, 1st person POV with plated food, output reveals, and hint of product. This gave us variety and consistent visuals to re-purpose based on cooking function throughout the years, and later would help define a visual template for content creators.

Example Creative

CD: Lauren Wiernasz | ACD: Ryan Lombardi (Art) | ACD: Jad Jichi (Copy) | Photography: Michael Piazza