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Maddie Brand Identity

As the Maddie brand strategy was being developed by Something Massive and apparel manufacturer Kahn Lucas, Creative Director Keith Manning and I were brought in to lead  the visual brand identity development. Through extensive design exploration, we defined a look and feel that embodies the confident, graceful, and true-blue spirit of the brand, completely authentic to Maddie Ziegler.

It took over 100 sketches, dozens of iterations & ​5 rounds to land the Maddie logos. Here's some of the versions that inspired the final design above.

Official 'Wear What Moves You' Video | Created by Something Massive

Example Creative by Something Massive

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